Michael Mercer Brown : Graphic Design
ISTD x Merckx Maap
The Merkx Maap
Branding/App

Brief
Create an information system for cyclists to find their way around cities using any necessary media.
[ISTD On Yer Bike]

Response
The Merckx Mapp is a mapping system was created in conjunction with the new cycle scheme that is in place in the city of London, currently there is not one map that encompasses the London cycle ways in its entirety. The Merckx Maap does just this. Using the criticism from the London Transport Comity I redesigned a map that was suggested in 2005, utilising the existing underground map design that is familiar the world over to allow ease of use, a paper map, smart phone navigation App, and website was developed, as well as branding for The Merckx Mapp.